A couple weeks back I posted a link to the new Broken Bells interactive video. It was pretty diverting and a lot of fun to play around with, but pales in comparison to this new video from Arcade Fire.

Make sure you plug in your childhood address (or other address important to you), because the video will be staged there. Using Google Chrome technology and multiple pop-up windows, "The Wilderness Downtown," tracks a man running from some location to the address you put in, with Google's street view images as background. When the character comes running up your home street near the end, with trees popping up behind him, you almost expect to hear a knock at your door.

It's a pretty cool effect and something that I wish I had thought of first.

On a (somewhat, marginally) related note, here's another cool video (yes, it's a video - you can go ahead and click on it) from Broken Social Scene, featuring one of my favorite pop songs of this summer. Oh, and Happy Birthday, Mom!