A student asked Zen Master Ichu, "Please write something of great wisdom for me."

Ichu picked up his brush and wrote one word: "Attention."

The student said, "Is that all?," and the master wrote, "Attention. Attention."

The student became irritable. "That doesn't seem very profound or subtle to me." In response, Ichu simply wrote, "Attention. Attention. Attention."

In frustration, the student demanded, "What does this word 'attention' mean?"

Ichu replied, "Attention means attention."