You do not go to death, death comes to you.

YACHT played this evening at The Masquerade, one of my least favorite venues in Atlanta, one that takes a band like YACHT to go there. YACHT, it's been said, is a lot of things. It's kind of a band, but it's mostly a genre-and-media-spanning life project founded and led by Portland's Jona Bechtolt and new member Claire L. Evans. YACHT make anthemic power jams, play them backwards and soak them in nearly-psychedelic cherry cola. YACHT's heart is the shows: uncluttered, inspiring sessions of damaged dance moves and synchronized crowd-waving, backed by constantly changing elements -- PowerPoint presentations, audience Q&A sessions, and shamanistic video environments.